The media environment of today is unlike anything we have seen in 20 years of working with reporters.
As publications continue to feel the pressure of instant online news, many are beefing up their online, mobile and app presence to supplement their traditional print and broadcast formats.
The result: reporters are stretched farther than they ever thought possible.
They are not only writing stories and meeting deadlines, but also creating content for multiple channels, dramatically multiplying their output, interview commitments and deadlines every day.
What does this mean for you?
The nature of news is now. News is more immediate than ever – it happens in moments, minutes or a few hours, so it needs to grab reporters’ attention with a compelling reason for them to cover it now, and then it’s done. Are you keeping up when you issue news? Could you use help?